The word partnership has become an empty marketing term in business today. Suppliers promise it but typically have no plan to deliver it. Thus, customers have become suspicious both of the word and of anyone touting it in a scripted sales pitch.
And yet, the essence of a true partnership is a significant profit opportunity. I contend high performing supplier partnerships grounded in trust & innovative thinking are truly one of the fastest ways to improve top & bottom line performance. Value you can monetize for both your business & your supplier. Win / Win.
Here are 15 actions any great supplier should beg you to ask about & send their best talent to the collaboration table. http://dl.dropbox.com/u/14324509/partnership.pdf