I subscribe to Seth Godin’s blog, and truthfully, it is one of the few that I read faithfully. Often, I finish reading and am singing, Right On! Or – That is SO IT! Not all – but many are Eureka moments. Not because he’s sharing information that is new or because it falls into the genius category (although some of it does). And not because I agree with all of it (because I don’t). But because he’s incredibly concise. He speaks in punches. No flowerly rhetoric, no strange metaphors… just his clear, quick view on reality.
And he is profoundly SETH. His style is totally unique and unwavering. You could read his blog in a lineup with 50 others, and you could pick his out. He literally puts himself on the page. A little raw and sometimes in fragments, but always his candid, sometimes sardonic opinion presented in a way intended to bend your mind and widen your perspective. This is his brilliance.
We all have the opportunity to be profoundly US. Most of us mask our true self by overediting our words – both spoken & written – or copying the style of someone else. But have you noticed that the wildly successful folks with big time tribes are simply the real deal? They put it out exactly the way they feel it & see it? And people SWARM to them because we all love authenticity & courage.
And being 150% “raw you” takes courage. Most of us adapt like chameleons to our setting. Adaptability is good, but there is a fine line before you abandon who you truly are at your core. And thus, you shortcut people’s access to you in your purest form. Our brilliance (and we are all brilliant in our own way) only manifests when we are authentic with the world. Thus, donning the mask or wearing someone else’s Superman Cape simply cheats the world of our brilliance. That’s a high cost. Plus, trying to fit into someone else’s cape is just too much work. And even if we can squeeze in, we’ll still never take flight.